Overview of Featured Engagements
- Creation of a new vehicle brand strategy for a global OEM
- Re-design of the brand portfolio of a multi-brand OEM
- Reorganization of the brand management function of a high-volume OEM
- Company-wide implementation of new brand values for a leading, high-volume OEM
- Reduction of cannibalization effects in the brand portfolio of an OEM
- Development of a detailed brand implementation plan for a high-end niche car OEM
- White-label strategies in financial services and after sales for major European OEMs
- Development of a retail brand strategy for a dealer group
- Design and implementation of brand-driven customer POS touch points on retail showroom level
- Alignment of brand strategy in a post-merger integration for an automotive supplier
- Creation of product brands and name strategy for systems and components for an automotive supplier
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