Health & Beauty chain: Addressed a competitive price gap and decline in value perception
For a major EU Health & Beauty chain, Oliver Wyman helped our client generate internal funding to invest to reposition price through promotions optimization and supplier funding and ranging. Our client needed to address a widening competitive price gap, and corresponding decline in value perception. The company could not afford an across-the-board price cut. Using this funding, our client could invest in key price lines—identifying SKUs with greatest perception impact. By setting price points to maximize perception while managing cost, our client has achieved a value repositioning.
Experience
Over the past five years alone, we have completed more than 150 engagements with leading retailers in North America and Europe.
Contacts
Jacques Cesar
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