Marketing Spend Optimization
Oliver Wyman’s unique approach combining econometric analysis with scientific experimentation allows marketers to better communicate with their customers - and substantially increase the efficiency of their marketing spend, whether mass media, direct mail, retail partnerships, discounts/subsidies, or any other marketing investments. Our Marketing Value Engineering platform generally helps clients to realize gross profit improvements of 5-10% through revenue increases and/or spending reductions.
Experience
Oliver Wyman’s recent work in the area of marketing spend optimization includes:
Financial services firm: Optimizing advertising portfolio by media type and geography >
Mortgage finance company: Understanding the interplay of marketing mix elements >
Film studio/distributor: Developing a media spend optimization >
U.S. wireless carrier: Analyzing customer acquisition impact of different media strategies >
Global technology company: Calculating ROI of different advertising media/strategies >
Service provider: Analyzing ROI and long-term value of subscriptions by channel >
