Offer Design Optimization
Oliver Wyman’s Customer Value Engineering™ platform uses demand simulation and decision support techniques that integrate the insights of future customer demand with the microeconomics of the business - driving informed decisions with minimal risk and strong growth in revenues, margins, sales close rates, and average deal sizes.
Experience
Oliver Wyman’s recent work in the area of offer/pricing optimization includes:
Computer equipment manufacturer: Evaluated offer attributes to jump-start a business >
European leisure destination: Developed growth strategy and pricing optimization >
Iconic magazine: De-risked and optimized a major format redesign/relaunch >
International IT equipment firm: Identified clear and differentiating turnaround moves >
Telephony provider: Analyzed buying preferences and tradeoffs; repositioned offer mix >
Global software firm: Determined the value associated with each element of the business >
