U.S. wireless carrier: Analyzing customer acquisition impact of different media strategies
U.S. wireless carrier: We analyzed the customer acquisition impact of different media by market and identified the optimal media mix in order to maximize new customer acquisition. This led to $50 million in incremental EBIDTA, for an increase in marketing ROI of 50%.
Experience
Oliver Wyman’s recent work in the area of marketing spend optimization includes:
Financial services firm: Optimizing advertising portfolio by media type and geography >
Mortgage finance company: Understanding the interplay of marketing mix elements >
Film studio/distributor: Developing a media spend optimization >
U.S. wireless carrier: Analyzing customer acquisition impact of different media strategies >
Global technology company: Calculating ROI of different advertising media/strategies >
Service provider: Analyzing ROI and long-term value of subscriptions by channel >
