Global technology company: Calculating ROI of different advertising media/strategies
Global technology company: We analyzed the ROI of different advertising media and strategies (both mass-market and segment-specific strategies) and identified the optimal advertising mix and strategy. The client realized $500 million in incremental revenue at the same level of advertising spending.
Experience
Oliver Wyman’s recent work in the area of marketing spend optimization includes:
Financial services firm: Optimizing advertising portfolio by media type and geography >
Mortgage finance company: Understanding the interplay of marketing mix elements >
Film studio/distributor: Developing a media spend optimization >
U.S. wireless carrier: Analyzing customer acquisition impact of different media strategies >
Global technology company: Calculating ROI of different advertising media/strategies >
Service provider: Analyzing ROI and long-term value of subscriptions by channel >
