Service provider: Analyzing ROI and long-term value of subscriptions by channel
Subscription-based service provider: We analyzed the ROI and long-term value of subscriptions through direct, OEM, retail, and other channels and campaigns, then rebalanced the strategy. This led to €14 million in incremental profits following €10 million in additional spending.
Experience
Oliver Wyman’s recent work in the area of marketing spend optimization includes:
Financial services firm: Optimizing advertising portfolio by media type and geography >
Mortgage finance company: Understanding the interplay of marketing mix elements >
Film studio/distributor: Developing a media spend optimization >
U.S. wireless carrier: Analyzing customer acquisition impact of different media strategies >
Global technology company: Calculating ROI of different advertising media/strategies >
Service provider: Analyzing ROI and long-term value of subscriptions by channel >
