Product build
Product build - Taking a major product opportunity from conception to delivery; in a number of cases we have co-invested in these ventures.
For a major insurer we supported the development of a new class of products, from drawing-board to implementation. Our work included: customer segmentation and market sizing; product design; product risk and investment management approach; marketing and distribution approach; pricing; and systems architecture.
Experience
Oliver Wyman consults in the area of product innovation across four principal areas:
