European leisure destination: Developed growth strategy and pricing optimization
A major European leisure destination had been struggling with stagnant attendance numbers for several years and needed to find new avenues for growth. Oliver Wyman used our CVE approach to understand consumer response to a wide range of offer and pricing options and developed an optimized offer portfolio to appeal to each of the identified target segments. In the first full year after implementation of the recommendations, attendance is up over 1M and operating profits of the core business are up over 30%.
Experience
Oliver Wyman’s recent work in the area of offer/pricing optimization includes:
Computer equipment manufacturer: Evaluated offer attributes to jump-start a business >
European leisure destination: Developed growth strategy and pricing optimization >
Iconic magazine: De-risked and optimized a major format redesign/relaunch >
International IT equipment firm: Identified clear and differentiating turnaround moves >
Telephony provider: Analyzed buying preferences and tradeoffs; repositioned offer mix >
Global software firm: Determined the value associated with each element of the business >
