Global software firm: Determined the value associated with each element of the business
A global software developer and services provider faced the challenge of needing to make a number of big bets with limited resources for its future systems management software platform. After generating numerous hypotheses around potential directions, Oliver Wyman and the client team tested a wide range of alternatives. We determined the value associated with each element of the business, from brand strength to pricing models, user interfaces, and emerging systems management capabilities. Then we designed the optimal set of investments and strategic moves. The transparent CVE process was instrumental in coalescing and mobilizing the organization.
Experience
Oliver Wyman’s recent work in the area of offer/pricing optimization includes:
Computer equipment manufacturer: Evaluated offer attributes to jump-start a business >
European leisure destination: Developed growth strategy and pricing optimization >
Iconic magazine: De-risked and optimized a major format redesign/relaunch >
International IT equipment firm: Identified clear and differentiating turnaround moves >
Telephony provider: Analyzed buying preferences and tradeoffs; repositioned offer mix >
Global software firm: Determined the value associated with each element of the business >
