Pricing and offer engineering for a leading printing equipment maker

Pricing and offer engineering: For a leading printing equipment maker, Oliver Wyman developed a new pricing strategy, created new terms & conditions, and aligned client sales teams on a new standard solution architecture. This engagement leveraged our unique Customer Value Engineering approach and included conducting global, state-of-the-art quantitative research into customer decision-making processes and priorities. Our client increased its Total Contract Value (TCV) signings by over $2B in the year following the engagement.


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David Sovie
Global Technology Team Leader
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