Design of prepaid and postpaid pricing plans for European mobile operator
Design and re-launch of prepaid and postpaid pricing plans for European mobile operator. Through its proprietary Value Based Pricing methodology, Oliver Wyman helped a major mobile operator redesign its prepaid product line and expand its postpaid product line into high-ARPU segments. We started with the evaluation of the client's competitive positioning in order to identify current catalog weaknesses, identify main choice drivers, and then build optimization scenarios (including a new offers proposition). Design and re-launch decisions were then made based on a behavioral model based on actual customer decisions to subscribe to a given offer and applied to simulated new offers. Behavioral model outputs (operator market shares and split among new offers) were then injected into a financial model to deliver a completely re-designed business plan. Sample output: The new prepaid line was launched and generated a revenue increase of about €100M for the first full year.
Experience
Over the last 25 years, our global consulting practice has worked with over 100 service providers in mature markets and emerging markets, as well as with private equity groups.
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Design of prepaid and postpaid pricing plans for European mobile operator >
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