Healthcare's Next Disruptors

How Can Consumer Packaged Goods Companies and Retailers Transform Direct‑To‑Consumer Healthcare?

The rise of consumerism in healthcare is putting pressure on existing business models. It is also bringing about new outsized opportunity in direct-to-consumer categories. January’s announcement from Amazon, JPMorgan, and Berkshire Hathaway clearly heightens this pressure. This groundbreaking news confirms for healthcare’s biggest players that health and wellness is a major aspect of consumerism’s future direction. As potentially industryshaking partnerships such as this come to fruition, the question still remains: “Who is in the best position to stake a claim in this about-to-explode market?”

Exhibit: Health 2.0 new paradigm: the consumer-driven health market

Source: Oliver Wyman analysis 

Healthcare's Next Disruptors