The wind industry is expanding. At the same time, the industry is also maturing, raising the prospect of stiffer competition and a wave of mergers. Turbine manufacturers need to figure out what their strengths are – and then position themselves ahead of the action.
To survive in the new era, wind equipment firms need to position themselves correctly. We think turbine manufacturers can remain competitive in the long run only by adopting one of two business models: “Global Full-Liner” or “Local Dominator.”
Winning formulas
Turbine manufacturers need to pick the right strategy in a maturing industry
