The Endgame in European Grocery

Expect half as many large grocers in Europe by 2025

This article provides a provocative argument from the retail team here at Oliver Wyman. We’re convinced that the trends we’re seeing now – growth in buying alliances and hard discounters – are symptoms of a more fundamental shift in the shape and structure of the European grocery sector.

In the next ten years, we expect to see more grocers merging together into new superpowers, or becoming local super-specialists, or else being forced to exit the market. This article details how we reached this conclusion and what topics we think grocery businesses should be addressing today to ensure their future success.

The Endgame in European Grocery

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