Managing gross margin is such a fundamental process for most retailers that it seems like an odd topic to write about. But missing a margin target is a real problem, and often causes a productivity-sapping scramble to figure out the cause. This short article describes a way to better understand gross margin performance – and spend less time on the diagnosis, and more on the cure.
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Insights Turning A Crisis Into A Catalyst For Change Ferran Reverter Planet is Chief Executive Officer of the MediaMarktSaturn Retail Group, Europe’s leading consumer electronics retailer.