The time to act is now: Sustainability has become a strategic imperative for companies in all industries if they are to continue to prosper and maintain a competitive edge. All companies need to develop a comprehensive understanding of sustainability and systematically work to incorporate that understanding into their ongoing operations and strategies, which can deliver both economic and environmental advantages.
Sustainability is a multifaceted and complex issue. It extends from climate change and the depletion of natural resources all the way to demographics and skill shortages. It also raises the specter of financial market volatility, far-reaching economic and structural changes, and tectonic market and competitive shifts. Companies that make sustainability a top priority, develop a solid base of knowledge, and put together the right strategic package will gain a huge lead on their competitors.