Insights

Making Category Management Work

Category Management was supposed to transform trading departments from procurement specialists into customer-focused managers of strategic business units.

But for most retailers, this hasn’t happened: while job titles have changed, the fundamentals of the role – and the expectations and support provided – have stayed much the same. A few retailers are capitalising on the promise of Category Management by redesigning how their trading organisations work. This means having the right talent, but also the right tools and job design.

Making Category Management Work


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