How can we account for the fact that even when the market environment is sluggish, a handful of companies—across consumer and B2B industries—are growing exponentially, consistently outpacing their competitors? A recent book by Adrian Slywotzky, Demand, codifies the organizational mindset and focus that star performers cultivate to help them understand the needs of their customers and develop products or services that truly resonate with those needs. These companies are moving at warp speed, seemingly unfettered by today’s economic uncertainty. Over the last decade they have outperformed the S&P 500 index by 500%. Their secret? They are demand-focused organizations.