Reuters: Keric Morris On Dynamic Pricing In The Energy Market

Oliver Wyman partner Keric Morris was quoted in a Reuters story about the future of the energy market and utility companies moving towards more efficient power generation.

With new EU rules expected in 2020 to require utility companies to provide more flexible options that encourage customers to use power depending on the weather and grid usage, many companies are moving towards “dynamic pricing”. This is where algorithms in smart appliances automatically respond to price drops on wholesale spot markets caused by higher supplies of wind and solar power, saving households money and balancing the electricity market.

Commenting on this, Oliver Wyman Partner Keric Morris said dynamic pricing was a big operational challenge for traditional utilities.

“It is much more difficult for an incumbent with all its legacy systems, than for a nimble start-up,” he said.

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