WGSN Brand Barometer utilizes Oliver Wyman insight tool

May 17, 2017

Working with WGSN – the fashion trend forecasting company – Oliver Wyman has applied its Customer Perception Mapping tool to the women’s fashion retail industry.

Looking at the UK and US markets, the Customer Perception Map uncovers drivers of customer satisfaction and helps brands understand where to invest most effectively to win over customers and market share.

Read the coverage of WGSN’s Brand Barometer here:

·         Apparel Magazine

·         The Industry London

·         Market Watch