Retail sales in China are still showing strong growth (12% in 2014), not only driven by growing consumer incomes but also by a booming construction landscape.
China is under construction as are its shopping malls: there are currently ~1,700 malls and another ~700 are under construction. 200–300 malls are being opened each year and more than half of all existing malls have only been opened in the past 4 years. Some of the best malls in the world from renowned developers are being built in China. Are all these malls going to be successful? How important is the shopping mall channel and how to select the right ones?
