Insights

Construction Equipment: The Gamebreaker in Emerging Markets

Chinese manufacturers of construction equipment have been doing some major building of their own in the past three years, more than doubling their market share and massively increasing exports to emerging markets.

To keep these new competitors at bay, established manufacturers must quickly devise new strategies for both new and mature markets. That is, to fight three fights in parallel in order to be successful.

Construction Equipment: The Gamebreaker in Emerging Markets


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