Product innovation
Product innovation - Developing culture and structures to develop and nurture new product ideas.
We worked with a European specialty provider to help them find innovative next-generation products. The client was concerned about their future as their core product was under regulatory/consumer-group assault both for the way it was sold and for the perceived benefit for customers. Our work helped the client develop structures that met these concerns and still maintained the profitability and simplicity of the original product.
Projektbeispiele
Im Bereich Produktinnovation berät Oliver Wyman vorwiegend in vier Feldern:
