Automotive
Oliver Wyman works for the world's leading auto manufacturers (OEMs), suppliers (Tier 1 and 2), and service providers (dealers, downstream businesses), as well as private equity firms and investment banks. Together with our clients, we develop and implement value growth strategies, customer solutions, product strategies, operational excellence initiatives, and change management programs - with an overall objective of building and protecting brand value. Our deep industry expertise and our specialized capabilities make Oliver Wyman a leader in serving the needs of the Automotive industry.
Key Capabilities
Brand Management
Brand management is a core competency of auto manufacturers. At a time when technology has become almost universally available, brands are distinguished through design, image, and customer experience. Managing the brand portfolio across a growing number of customer segments, regions, and vehicle models is critical.
Customer Value
One key challenge of the automotive sector is to become truly customer-driven. OEMs and their partners must therefore be intimately familiar with customer preferences and serve customers with the right products at each stage of the lifecycle and at each customer touch point. Loyalty, retention, and customer acquisition are the key metrics.
Retail, After Sales & Financial Services
Sales and after sales probably offer the biggest potential for optimization in the automotive value chain. Brands need to overcome their functional silos and the accompanying friction of their sales systems. A integrated approach will drive volume growth and protect the attractive profit zones in the after sales and financial services sectors, which are under attack from third-party players.
Product Creation & Technology Innovations
With the vehicle still is the core of brand image and differentiation in the marketplace, product creation and innovation are the most important sources of competitive advantage. Given the huge related cost impact, key challenges are efficiency in product creation, excellence in innovation management, and the right set of technical core competencies.
Manufacturing Strategies & Operational Excellence
OEMs are shifting their investments "upstream" to improve product creation and "downstream" to directly impact customer behavior. Therefore, a focused industrial footprint in manufacturing and assembly (the right plants in the right regions) as well as operational excellence and cost efficiency in every step of production and supply chain are key.
Corporate Finance: Automotive
Oliver Wyman’s Corporate Finance and Restructuring practice leverages Oliver Wyman’s automotive industry depth tailored to the specific needs of financial institutions, strategic investors, private equity, hedge funds, and insurers. With Oliver Wyman Transaction Services, we provide comprehensive solutions to investors and organizations.
