Trends, opportunities and solutions for the decision-makers in the automotive industry

The first signs of an economic recovery are clearly recognizable – also and especially in the automotive industry. For this reason, now is the time to seize opportunities. The agenda for profitable growth can be broken down into a few action areas:

To meet car customers’ mobility needs; turn emerging markets into the core business; make better use of the market opportunities still available in the volume markets of Europe and North America; tap the efficiency potential lurking within product costs; and revive fascination in cars among young people.

With the automotivemanager I/2010, the magazine for the automotive industry, manufacturers, suppliers and car dealers receive exclusive information about trends, opportunities, and solutions for their everyday work and their strategic decision making. The spectrum covers the whole value chain – customer, research and development, procurement and supplier, production, sales as well as services. 

- OEMs and suppliers have to meet the rising mobility needs of their customers. The Oliver Wyman study "E-Mobility 2025" shows that electric vehicles cannot be the only answer to these mobility requirements. Read more in the article "Electric mobility: Power play to reach profit zones and establish long-term access to customers"

- Supplier expert Dr. Jan Dannenberg comments in "The brand is dead – long live the brand!"  the rising number of recent recalls which damage the image of car manufacturers with a rich tradition and names requirements for successful brand management

- Our production experts, among them Ron Harbour, explain in "Manufacturing in high-cost regions" how one can use profitably the "geographic footprint" for the whole company.

- Frank-Peter Arndt, BMW Group, Member of the Board of Management of BMW AG, Production talks in the interview "Surprising solutions" about the opportunities of small-car production in Germany.

To display the automotivemanager correctly please use the newest Flash player.