营销支出优化
奥纬咨询的独特方法融合计量经济分析和科学实验法，使得企业可以更好地与客户沟通，并且显著提升其营销支出的效能，无论是大众传播、直接邮件、零售伙伴、折扣/返券、或是其他种类的营销投资。我们的营销价值工程平台一般可以帮助企业通过提升收入或者削减支出最终实现5-10%的总利润增长。
行业经验
奥纬咨询最近在营销支出优化领域的项目包括：
Financial services firm: Optimizing advertising portfolio by media type and geography >
Mortgage finance company: Understanding the interplay of marketing mix elements >
Film studio/distributor: Developing a media spend optimization >
U.S. wireless carrier: Analyzing customer acquisition impact of different media strategies >
Global technology company: Calculating ROI of different advertising media/strategies >
Service provider: Analyzing ROI and long-term value of subscriptions by channel >
