Reform and Pharma: It Goes Way Beyond the Bill

The 900 pages of the healthcare reform act had only a handful of direct mandates for the pharmaceutical industry—an industry user fee, a discount for Medicare Part D members in the “doughnut hole,” larger rebates for Medicaid, and not much more. But no one should be deceived. Healthcare reform will transform managed care, pharma’s most influential customer segment. And that transformation will ripple out to healthcare providers, pharma, and other stakeholders for years to come.

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